Just watched a Bill McDonough video on youtube that highlights some important aspects of Cradle to Cradle, which can be related here. As he said, “He is in the business of making things.” So are we.

The video gives a basic idea of what the book was about; one youtube commenter said “no bother buying and reading the book, he summed it all up here.” There’s no substitute for reading the actual book but I kind of agree that he sums up the ideaas behind Cradle to Cradle and gets you to buy into his concepts in the 20 minute video.

He states that

Our goal is a delightfully diverse, safem healthy and just world, with clean air, water, soil and power- economically, equitably, ecologically, and elegantly enjoyed.

Such a great image that seems very possible, but comes with manufacturers consiously choosing a lifecyle for prducts that is sustainable.

Another point that he makes that was my facvotire part until I watched the city creation at the end was his description of the elegance of a tree,

Imagine this design assignment: Design something that makes oxegyn, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as fuel, makes complex sugars and food, creates micro climates, changes colors with the seasons and self replicates.

Now, why don’t we knock that down and write on it.”

Perfect

He also points out that “Competition means strive together. Olympic athletes compete together in order to get fit together. Survival of the fittest can build a fit community.”

He created a city that you have to see to believe.

It’s worth it to watch from 17:44 on to watch the transformation of a field to a city. Completely sustainable and follows his ideas of cradle to cradle.

 

 

 

 

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Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael Braungart was written in 2002. Since I am a relative newcomer to the world of green manufacturing, I haven’t read the book yet, but in my research I have seen plenty of references to the book and its concepts. So many referances in fact that I get the sense that it is a must read. How can I comment on this topic without understanding the books principles better?

According to McDonough.com Cradle to Cradle:

“describes the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic ‘paper,’ made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged.”

Words about sustainable methods made by sustainable methods. While I support a book that strives to be eco friendly through and through, I have chosen to obtain it in an even greener fashion. I’ll borrow it for free from the public library near my house, and I’ll start reading it as soon as it is available. Then I’ll be able to pass on important principles for all my green manufacturing readers.

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