Just watched a Bill McDonough video on youtube that highlights some important aspects of Cradle to Cradle, which can be related here. As he said, “He is in the business of making things.” So are we.

The video gives a basic idea of what the book was about; one youtube commenter said “no bother buying and reading the book, he summed it all up here.” There’s no substitute for reading the actual book but I kind of agree that he sums up the ideaas behind Cradle to Cradle and gets you to buy into his concepts in the 20 minute video.

He states that

Our goal is a delightfully diverse, safem healthy and just world, with clean air, water, soil and power- economically, equitably, ecologically, and elegantly enjoyed.

Such a great image that seems very possible, but comes with manufacturers consiously choosing a lifecyle for prducts that is sustainable.

Another point that he makes that was my facvotire part until I watched the city creation at the end was his description of the elegance of a tree,

Imagine this design assignment: Design something that makes oxegyn, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as fuel, makes complex sugars and food, creates micro climates, changes colors with the seasons and self replicates.

Now, why don’t we knock that down and write on it.”


He also points out that “Competition means strive together. Olympic athletes compete together in order to get fit together. Survival of the fittest can build a fit community.”

He created a city that you have to see to believe.

It’s worth it to watch from 17:44 on to watch the transformation of a field to a city. Completely sustainable and follows his ideas of cradle to cradle.