The beginning of Cradle to Cradle introduces us to the authors, William McDonough and Michael Braungart. Bill, the visionary and architect and Mike the Chemist and Activist, make a good team for illuminating the idea that we can have what we need and leave a planet for children forever.

I’m glad I have decided to read this book and it should be required reading for green manufacturers. It reads fast, does not baffle readers with complex systems. It lays out what is happening as far as harmful chemicals in everyday products, the negative ways that we dispose of old products, and much more.

Many companies are taking into consideration the needs of the planet. They have awoken to the fact that the ecosystem is changing, in part by the need to affordably produce goods for a large amount of people. If you’re reading this, or have read Cradle to Cradle, you already have some of understanding of how the movement towards sustinability is becoming the norm.

The opening chapter of the book takes us from the sinking of the Titanic (man losing to nature) and the Model T to, more recently, oil spills and mcmansion development designs. They don’t call anyone out per se but they do leave it up to the reader to grasp how our idea of progress is skewed.

The chapter ends by suggesting that we are already stepping in the right direction and will go on to describe the movements within the green economy . So tomorrow I, like the book, will take a look at them.

(Side note: as the green individual that I am, I requested the book from the library instead of buying a new one (I had to wait for it to be returned by someone else), I rode my bike to get it from the library, and I now read it while riding the bus to work everyday. Hopefully, Bill and Mike would be impressed by my efforts and I hope that we can all seek out ways to reduce our ecological footprints while we grow wealth)

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