I finally watched The Story of Stuff, the 20 minute web movie about, well, The Story of Stuff. Maybe I’m the last person but I’m glad I finally took the time to watch it.

So informative and didn’t seem too lean to far to the green side of business. It really just laid out the reality that we only have one planet and we are using and wasting resources at an alarming rate. If not for our behavior just for the sheer number of people on the planet.

Obviously this affects manufacturing and it brings me back to the “Cradle to Cradle” concept, which is that we can’t have a linear production system. Part of green manufacturing is that the products that are produced must have a definite destination once they are done being used.

Since, as pointed out in The Story Of Stuff, we are a consumer society that thrives on using things for a while and then throwing them away, the manufacturing of the stuff must take this into consideration as well.

Once whatever you make heads to a consumer, where is its final resting place. In the Green Collar Economy, this question must be answered before it is even made. Will it be recycled? Will it be incinerated? Will it last for a long time? Was it made to last for a short time so that people buy more?

The true green manufacturers take this into consideration and ethics and corporate responibilty are critical points that sometimes conflict with the almighty dollar.

That’s why we’re working toward profitable sustainability

Advertisements